Mineral Eye Shadow - Serene #30

Dashing slate color contains traces of subtle blue and purple tones to make Serene a bold statement of a neutral tone.

The ITAY Mineral Eye Shimmer is the all-in-one, all-inclusive, all-everything go-to beauty tool. Capable of being used in a variety of ways, these eye shimmers make getting ready an absolute breeze. From your hair to your nails, the ITAY Eye Shimmers have got you covered. Makeup has been made easy. Because of the 100% all-natural minerals in the ITAY Mineral Eye Shimmers, these colors do not irritate the skin. Free of dyes, talc, preservatives, chemicals, and oils—the vibrant eye colors are safe to use on the most sensitive areas of skin around the eyes, and will not pull or tug on skin. So, how does the ITAY Mineral Eye Shimmers work?...Here are 6 unique ways!



1. For Eyes

In its simplest form, these Eye Shimmers are perfect for any daytime look. Mix and match from the large selection of colors to get the perfect look you want. Wear it dry for the perfect daytime sheen or wet to get that high fashion look, these colors will last all through the day and night.

2. For Eyeliner

What better way to complement your eyes than to use the ITAY Eye Shimmer as both an eye shadow and liner. Gently wet the tip of an ITAY eye liner brush and draw a smooth line to frame your lash line. Use the same color to get that perfect pop of color—perfect for daytime and nighttime.

3. For Lips

Use the ITAY Mineral Eye Shimmers to create a custom color for your lips. Start by spreading the ITAY lip balm or ITAY lip gloss over the lips, then dab balm/gloss into the ITAY Eye Shimmers to get the desired lip color.

4. For Nails

To get the perfect nail color to match your eye makeup, use with ITAY clear nail polish. Gently spread the nail brush in the Eye Shimmer color of your choice and apply this new color over your nails.

5. For Hair

By mixing the ITAY Eye Shimmer with your favorite hair gel, get an added touch of pizazz to your look. Work it through single strands or apply to you whole head. Whether it is touch of highlights to single strands or a shimmer all over, these colors will help you to stand out in any crowd.

6. For Body Glow

Mix the ITAY Eye Shimmers with your favorite lotion to get a light shimmer all over your body. Accentuate your skin and give it that added glow for any special occasion.

Mineral Mica.

contains carmine, Titanium Dioxide.

Finally, here is my absolutely true testimonial:

Wow! I am entirely impressed with A-Viva's Itay mineral cosmetics line. As an avid makeup wearer I enjoy trying new products, but am fiercely loyal to only a few. Itay is now my go- to makeup brand. The thing I love the most is their color palette. The hues range from subtle to stunning and are highly blendable. Truly, these are some of the most unique and beautiful colors I've ever seen. As an added bonus, especially for those like me whose eyes tend to water profusely, this makeup stays put. I have even put it to the test during an intense, sweaty workout- passed with flying colors! When I use Itay cosmetics, the high quality of natural ingredients combined with the gorgeous colors available make me feel like a true makeup ARTIST.

Jessica Gorman Bell Canyon, CA

I discovered ITAY mineral foundation after it was demonstrated on me. ITAY has changed my whole beauty regime, ITAY is flawless, lasts all day, makes me look radiant and is so easy to use. I feel like a movie star its so good. Even my husband has noticed how great I now look when compared to my old inadequate foundation!

Thank you ITAY! xx Sandra

The shades are beautifully pigmented. Not only they look natural and shiny but the texture is amazing and it stayed put. I'm always on the go, so I can just take the colors I want for the day and put it in my purse. And that's not it! I can also use them with a gloss on the lips or even on my nails to match or mix my eye shadow.

Monica S.

Les teintes sont merveilleusement pigmentes. Non seulement ils paraissent naturels et brillant mais la texture est formidable et reste en place. Je suis toujours entrain de bouger, je peux donc juste prendre les couleurs de mon choix pour la journée et les mettre dans mon sac. Et ce n'est pas tout! je peux aussi les utiliser sur les lèvres avec un gloss ou même sur mes ongles pour assortir ou mixer mon ombre a paupières.

l .toulemont



I never know what shades is right for me, so the sample size was the perfect fit to try it out. It feels so soft, it's like a second skin. it blends naturally with my skin like a light veil but cover perfectly without the heavy texture of regular foundation.

Alicia W.

Je ne sais jamais quel teinte choisir, alors la taille échantillon était parfaite pour essayer. C'est tellement léger, c'est comme une seconde peau. il se mélange naturellement avec ma peau comme un voile léger mais couvre parfaitement sans la texture épaisse des fond de teints régulier.

thank you again for the products,

Caroline B.

I truly love your great mineral eye-shadows. The colors are so brilliant and looks great on. It lasts all day and never irritates my eyes. I have used many other brands but Itay Beauty Products are definitely my favorite!

Best regards Elena